re:generates brand kit
======================

The one rule: the r is always lowercase.

  re:generates   the brand and the collection
  re:gens        the 6,666
  re:gen #1309   one of them

The rest of a re: word is lowercase too, and nothing sits between the colon and the word.
Domains, handles, hashtags and file names drop the colon: regensnft.com, @re_generates, #regens.

Colors (colors/colors.css, colors/colors.json)

  sage       #639685  g(re:)en. The ground for the art, the wordmark and most pages.
  sage-deep  #557F71  A second sage band. Ink headlines at 24 px and up; body copy goes in a paper panel.
  sage-mist  #9CC4B4  Labels and captions on ink; the wordmark's re: on ink.
  ink        #0D1814  Text on sage and paper. The band a re:gen stands on.
  ink-2      #15251E  Cards and panels on ink.
  ink-3      #21362C  Quiet fills on ink: status chips, scrollbars.
  paper      #F1F5EE  Text on ink. Tiles, fields and panels on sage.
  gold       #FFC531  The one thing to press on ink. "In the vault." The focus fill.
  ember      #FF8A3D  Live and borrowed. Small, on ink only.
  punk       #648496  The punk background trait. Art only, never a UI color.

Text on sage is ink. Paper on sage is for display sizes only, 24 px and up.

Type (fonts/, free under the SIL Open Font License)

  Pixelify Sans     names, numbers, headlines, the wordmark
  Instrument Sans   everything people read
  Martian Mono      figures, labels, addresses

The art

  Show real re:gens as they are. Scale them by whole numbers only, with nearest neighbor (18, 36, 54, 72 ...).
  Never mirror one, recolor it or change a trait. The mark faces right, with 3 cells of clear space.

Files

  logos/regens-mark.svg                  The mark on its sage square
  logos/regens-mark-figure.svg           The white figure alone (for sage or ink grounds)
  logos/regens-mark-1080.png             The mark at 60×, for uploads
  logos/regens-avatar-400.png            A 400 px avatar
  logos/regens-wordmark.svg              The wordmark, two-tone (for sage grounds)
  logos/regens-wordmark-on-ink.svg       The wordmark for ink (for ink grounds)
  logos/regens-wordmark-mono-ink.svg     One color: ink (for light grounds)
  logos/regens-wordmark-mono-paper.svg   One color: paper (for dark grounds)
  logos/regens-wordmark-stacked.svg      Stacked wordmark (for sage grounds)
  logos/regens-lockup.svg                The mark beside the wordmark (for sage grounds)
  logos/regens-lockup-on-ink.svg         The lockup for ink (for ink grounds)
  art/regens-wall.webp                   All 6,666 at 1×, 101 across, in number order
  art/regens-sample-sheet.png            Twelve re:gens at 10×
  art/regens-mark-construction.svg       The mark on its 18×18 grid, with its clear space
  art/rebucks-coin-pixel.svg             The pixel $REBUCKS coin
  imagery/voxel-anvil.webp               The Anvil forging the white re:gen into a coin (for ink grounds)
  imagery/voxel-swap.webp                Swap: a re:gen against the coin (for ink grounds)
  imagery/voxel-snipe.webp               Snipe: the claw machine (for ink grounds)
  imagery/voxel-borrow.webp              Borrow: the re:gen in a glass case (for ink grounds)
  imagery/voxel-stake.webp               Stake: the re:gen on a stack of coins (for ink grounds)
  fonts/PixelifySans.ttf                 Pixelify Sans, the display face
  fonts/InstrumentSans.ttf               Instrument Sans, the text face
  fonts/MartianMono.ttf                  Martian Mono, for data
  colors/colors.css                      The palette as CSS custom properties
  colors/colors.json                     The palette as JSON

The whole guide: https://regensnft.com/brand/
