Start of a sentence
re:gens stand on ink. Every one of the 6,666 is 18×18.
Brand guide · October 2026
re:generates
6,666 pixel personas, 18×18 each, bringing back the memories we lost. This is how the brand spells itself, sounds, looks and draws its people.
Now re:generating
the mark
- 6,666
- re:gens
- 18×18
- pixels each
- 6,623
- on g(re:)en
- 25
- on punk
- 18
- 1 of 1s
The one rule
The r is always lowercase.
re:generates, re:gens, re:gen. The rest of the word stays lowercase too, nothing sits between the colon and the word, and it holds everywhere the name lands.
A headline
A standing price for every re:gen.
A button
A button that reads: Find your re:gen
An all-caps label
Now re:generating · 6,666 on Base
Capitals are for mono labels only, and a re: word inside one stays lowercase.
Alt text
alt="re:gen #1309: an orange beanie, gold aviators and a black hoodie"
No room for a colon
regensnft.com · @re_generates · #regens · regens-mark.svg
Domains, handles, hashtags, file names: drop the colon, stay lowercase. In a sentence the colon comes back.
Check your copy.
Paste a post, a caption or a deck. Every slip in the names is fixed in gold; anything that's only wrong in a sentence is underlined to check.
Fixed
Names
Three names, one spelling.
The brand, the 6,666, and one of them. Each is a re: word, and each is lowercase from its first letter.
re:generates
The brand
re:generates
The collection and everything official. "Follow re:generates on X." "© 2026 re:generates"
The 6,666
re:gens
The pixel personas, and the people who hold them. "18×18 re:gens bringing back the memories we lost."
#1309
One of them
re:gen #1309
The number right after #, no leading zeros, no space. Plurals and possessives follow the word: a re:gen's traits.
Not Every Re:Gen ever minted.but Every re:gen ever minted.Not RE:GENS holdersbut re:gens holdersNot Regeneratesbut re:generatesNot the regens communitybut the re:gens communityNot Nostalgia Re:loadedbut Nostalgia re:loadedNot re: gen #01309but re:gen #1309
The prefix
A real word that starts with re, split after the re: re:loaded, re:new, re:store, re:match, re:venants.
The reply line
re: and a plain noun, the way a reply's subject line reads. For sections and features: re:spaces, re:studio, re:stats.
The hidden re:
Inside a word, in parentheses. The art does it: the background trait is g(re:)en, red hair is re:d, one type is re:bot. One per line, and only where the line still reads without the joke.
Voice
Sounds like someone who was there.
Short, plain, a little nostalgic. The numbers do the bragging. These are the brand's own lines:
Nostalgia re:loaded.the tagline
18×18 re:gens bringing back the memories we lost.the collection
It's time to re:set how we feel about art.the collection
Lead with the number.
DoAll 6,666 on one wall.
Don'tA huge collection of amazing pixel art.
Headlines are sentences.
DoMake your card.
Don'tMAKE YOUR CARD NOW!!!
Memory and art, never hype.
DoBringing back the memories we lost.
Don'tFloor's about to send. Get in now.
Say where a number comes from.
Do1,848 holders · read from Base
Don'tThousands of holders.
- Counts
- 6,666 · 1,848
- The grid
- 18×18
- One re:gen
- re:gen #1309
- A range
- 1–6666
- Tokens
- 600,000 $REBUCKS
- Times
- Mon 6 PM ET
- Buttons
- Make your card
- Links
- Read → Play → Mint →
The mark
The white re:gen.
A blank re:gen in three-quarter view, facing right, on its g(re:)en square. It's the face of the brand and of the $REBUCKS coin. Draw it only at whole multiples of its 18-pixel grid.
Whole sizes only
Its colors, exactly
- white #ffffff
- highlight #f2f2f2
- shade #cdcdcd
- edge #bfbfbf
- eyes #000000
- square #639685
- 18The smallest it goes: a favicon. 36 in a nav, then 54, 72, 144, 360, 1080.
- 3Cells of clear space on every side, a sixth of its width.
- 1Direction: it faces right. Never mirror it.
Do
On its square. The default, anywhere.
Do
The figure on ink. Figure alone on sage, sage-deep or ink.
Don't
Smoothed. Never scale it with blur.
Don't
Off the grid. 84 px is 4.67×; the cells go uneven.
Don't
Recolored. The figure stays white and grey.
Don't
Mirrored. It faces right.
Don't
On paper. The white figure disappears.
Don't
Rounded. The square stays square.
The wordmark
Pixelify Sans Bold, tracking −0.01em, leading 0.86. re: in paper, the rest in ink.
Stacked
re: over generates, left-aligned.
On ink
re: in sage-mist, the rest in paper.
One color
Below 24 px, one color: ink on light, paper on dark.
The lockup
The mark at 2× beside 22 px bold, 10 px apart.
NeverRe:generatesRE:GENERATESre: generatesRegeneratesand never another face, an outline, a stretch, or re: in ink with generates in paper.
Color
Sage leads. The rest stays small.
6,623 re:gens stand on the same green, the background trait the collection calls g(re:)en. It's the ground for almost everything; ink comes in bands and type, paper carries panels, gold and ember are signals.
- sage, most of every surface
- paper panels
- sage-deep bands
- sage-mist labels on ink
- gold: press this
- ember: live
Ink 5.4:1
sage
g(re:)en. The ground for the art, the wordmark and most pages.
Ink 4.0:1 · 24 px+
sage-deep
A second sage band. Ink headlines at 24 px and up; body copy goes in a paper panel.
Ink 9.5:1
sage-mist
Labels and captions on ink; the wordmark's re: on ink.
Paper 16.4:1
ink
Text on sage and paper. The band a re:gen stands on.
Paper 14.5:1
ink-2
Cards and panels on ink.
Paper 11.7:1
ink-3
Quiet fills on ink: status chips, scrollbars.
Ink 16.4:1
paper
Text on ink. Tiles, fields and panels on sage.
Ink 11.5:1
gold
The one thing to press on ink. "In the vault." The focus fill.
Ink 7.7:1
ember
Live and borrowed. Small, on ink only.
Art only
punk
The punk background trait. Art only, never a UI color.
Ink 5.4:1
The only text color on sage, at any size.
80% ink 4.1:1
Too light for body copy. Make hierarchy with size and face instead.
70% ink 3.4:1
Fails for small text, labels included.
Paper 3.1:1
Display sizes only, 24 px and up: the wordmark's re:, big headlines.
Type
Three faces, three jobs.
A pixel face for the names and numbers that are the subject, a clean sans for everything people read, and a mono for data. All free under the Open Font License.
DisplayPixelify Sans · 600 and 700
re:gen #1309Headlines, names, the wordmark. 18 px and up, never paragraphs.
TextInstrument Sans · 400 and 600
Every re:gen ever minted, side by side. Zoom in, drag around, or jump straight to a number.Ledes, paragraphs, buttons.
DataMartian Mono · 500 and 600
1,848 · 18×18Figures, labels, kickers, chips, addresses. Tabular numbers.
wordmark116 / 0.86 · 700re:generates
headline76 / 1 · 600All 6,666 on one wall.
title44 / 1 · 600Floor in. Any re:gen out.
card-title30 / 1 · 600Stake
name22 / 1.05 · 600re:gen #1309
lede20 / 1.5 · 4006,666 pixel personas, 18×18 each.
body16 / 1.55 · 400Every re:gen ever minted, side by side.
button15 / 1 · 600Make your card
stat21 / 1 · 6001,848
kicker12 / 1.4 · 500 · capsNOSTALGIA re:loaded
label11 / 1.2 · 500 · capsSTAKED ON ANVIL
The re:gens
Show real ones, as they are.
6,666 busts on an 18×18 grid. Scale them by whole numbers, never redraw them, and never change a trait, in any medium.
Try a size
222 px12.33× · the cells come out uneven
Width of each column, in screen pixels
Whole sizes: 18, 36, 54, 72, 90 …
Every cell must land on a whole number of screen pixels, printer dots or stitches. Scale with nearest neighbor; nothing in between.
Stand it on something.
Do
Frameless on sage, its bottom edge on an ink band. Never floating.
It faces right.
Mirroring swaps traits: left hair, right hair, punk(left) eyes.
Traits as minted.
In pixel, voxel, video or merch, nothing about it changes.
Hard edges.
72 px is 4×, cut with nearest neighbor. Smoothing turns the art to mush.
6,623
stand on g(re:)en, #639685.
25
stand on punk, #648496. Keep their ground as it is. This is #999.
18
are 1 of 1s by named artists. Credit the artist by handle when you show one.
Imagery
Three looks, never mixed.
Pixel is the default. Voxel explains things. RE:GEN NOIR belongs to the show. Whichever it is, the re:gens in it are real and their traits are exact.
The default
Pixel
The art itself: flat, hard-edged, on sage. Posts, the site, cards, merch. Anything drawn in code is built from the real grids.
Explainers
Voxel
Glossy voxel dioramas of real re:gens on a dark green-black stage, in warm gold light. Anvil, launches, features.
The show only
RE:GEN NOIR
The show's pixel-noir Brooklyn: rain, ink, amber. Collection posts don't borrow it.
Make it in ChatGPT.
New illustrations come from GPT Image, with the re:gen's own image as the reference and its traits spelled out in the prompt.
Check every frame.
Against the re:gen itself, never against an earlier frame. Fix in one line, or paint small drift out in code.
Animate in Higgsfield.
Only approved frames move. Hold text long enough to read twice, and each shot long enough to see what happens.
Drift to catch
- an extra arm or head
- eyebrows it doesn't have
- teeth, a mouth or lips
- a cap turned fedora
- a simplified visor
- words baked in
Shape and motion
Square, with a pixel notch.
Nothing is rounded. Buttons lose a 4-pixel square from each corner, the way a sprite's corner steps. Things move like pixels: in steps, never in swoops.
The notch
Cards, fields, tiles and images stay square with no notch. Dots and status lights are 8-pixel squares, never circles.
- Staked on Anvil
- In the vault
- On loan
The page
Ink banda re:gen stands here
1240 px wide at most16–40 px gutters
tile14 px gaptile
Sections64–120 px apart
re:generating. A re:gen rebuilds pixel by pixel into another real one, about every 2.3 seconds.
Live dots blink in steps. On, off. Never a fade.
Hover lifts. 1 px for buttons, 3 px for tiles, 6 px for a re:gen in a crowd.
The re: family
re:generates is the house.
Everything official is a lowercase re: word. Projects built around the re:gens keep their own look and their own names, written the way their owners write them.
Card battle · Base
re:match
Wager ETH and draw three NFT-powered cards. Highest total power wins.
Written lowercase
Collection · 68 portraits
re:venants
re:imagined portraits, each minted by burning a complete (re:)naissance set.
Written lowercase
Noir story · Season One
RE:GEN NOIR
A dead-serious 1940s noir about Web3, filed from DeStefano's in Brooklyn.
Its title card's way
Arcade game · RE:GEN NOIR
Defend DeStefano's
The fugz want in. Grab them by the scruff and fling them before they break the door.
As a title
Spaces recaps · Dan's
Re:Cap
Written recaps of X Spaces, inspired by the re:gens.
Its owner's way
Tools · on this site
re:studio
Seven free tools for your re:gens: card, PFP, banner, wallpaper, grid, GIF and re:mosaic.
Written lowercase
Community · X Spaces
re:spaces
X Spaces hosted by the community, every day. Each host titles their own show.
Written lowercase
Community · tools
re:tools
Community-made tools for your re:gens: grids, banners, wallpapers.
Written lowercase
Anvil · by Clutch
$REBUCKS
The market and token for re:gens. Its face is the white re:gen.
A ticker, in capitals
re: + one word
Naming something new: all lowercase, no capitals, numbers or spaces. A real re- word first (re:store, re:new), a reply line second (re:tools, re:stats). Check the family and the art's trait names for a clash before it ships.
In use
Where it shows up.
Every piece below is built from the same parts. Pick any re:gen and watch them all change, then make the real thing in re:studio.
re:gen
#1309
- hair · 2.3%
- clown blue green
- head · 4.1%
- beanie orange
- top · 5.4%
- hoodie(down) black
re:generates
6,666 on Base · regensnft.com
The re:gen at 34×, rising from the bottom edge on its own ground. Its rarest traits, with the share of all 6,666 that have them.
A post
re:generates@re_generates
re:gen #1309 is on the wall. 18×18, on Base. Make your card at regensnft.com
re:gen
#1309
- hair · 2.3%
- clown blue green
- head · 4.1%
- beanie orange
- top · 5.4%
- hoodie(down) black
re:generates
6,666 on Base · regensnft.com
The number first, names lowercase, no promises. Tag @re_generates.
A crowd at one whole scale standing on an ink band; the wordmark above them.
Avatars · 400 × 400Make yours
The mark at 22× (396 px) on a 400 px sage square. A round crop trims the shoulders; the head stays clear.
Sage for the story. One headline, one re:gen at a whole scale.
Ink for numbers. The figure huge, its source or meaning in mono.
The brand kit
Everything, ready to use.
The mark, the wordmarks and lockups, the art, the voxel images, the three fonts and the colors, with a README that sums up the rules above. Each file is made for the ground it says.
Download the brand kit
regens-brand-kit.zip · 786 KB · 29 files
Logos
regens-mark-figure.svg
The white figure alone · for sage or ink
Download regens-mark-figure.svg, SVG · 3 KB
regens-wordmark-on-ink.svg
The wordmark for ink · for ink
Download regens-wordmark-on-ink.svg, SVG · 3 KBregens-wordmark-mono-ink.svg
One color: ink · for light
Download regens-wordmark-mono-ink.svg, SVG · 3 KB
regens-wordmark-mono-paper.svg
One color: paper · for dark
Download regens-wordmark-mono-paper.svg, SVG · 3 KBregens-wordmark-stacked.svg
Stacked wordmark · for sage
Download regens-wordmark-stacked.svg, SVG · 2 KB
Art
regens-wall.webp
All 6,666 at 1×, 101 across, in number order
Download regens-wall.webp, WEBP · 287 KB
regens-mark-construction.svg
The mark on its 18×18 grid, with its clear space
Download regens-mark-construction.svg, SVG · 6 KB
Voxel imagery
voxel-anvil.webp
The Anvil forging the white re:gen into a coin · for ink
Download voxel-anvil.webp, WEBP · 51 KB
voxel-borrow.webp
Borrow: the re:gen in a glass case · for ink
Download voxel-borrow.webp, WEBP · 51 KB
voxel-stake.webp
Stake: the re:gen on a stack of coins · for ink
Download voxel-stake.webp, WEBP · 53 KB
Fonts
Colors
The fonts are free under the SIL Open Font License; each one's license comes with it. Want the rules as text? This page is also in Markdown.